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Toward a Familiar Face

7NaNatural7NaNatural

Fixture for Cosmetic Items
Client: mediagene
2022

Fixture for Cosmetic Items
Client: mediagene
2022

NaNatural is a cosmetics brand that manufactures and sells lipsticks with 100% natural ingredients. This project aimed to design fixtures following this concept.

Most display fixtures for cosmetic items are disposable. We designed fixtures that can be used repeatedly, unlike such conventions. It is made of coloured MDF, a sustainable material, and can be polished and repaired even if soiled. The tray-like design, divided into smaller modules, can be freely rearranged according to the size of the sales shelf.

In the fast and intense metabolism in the cosmetics department, the fixture will be a familiar face to users, strengthening the bonds with them as time passes by.